More than half of clients who specified a Rolls-Royce Ghost in 2011 turned to bespoke personalisation.

The service, which includes anything from the application of unique paint colours, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales last year.

In total, 56% of Ghost and Ghost Extended Wheelbase models sold around the world featured bespoke design in 2011.

Rolls-Royce unveiled its new Ghost long wheel base car for the first time at the 2011 Shanghai Motor Show.

The Ghost Extended Wheelbase is designed for users who require even more room from the luxury marque’s massive Ghost sedan and is expected to be popular with the ever-increasing number of wealthy buyers in China.

The addition of 170mm to the car’s wheelbase has significantly enhanced the legroom making it ideal for those looking to use it as a chauffeur vehicle.

A parade of 100 modern and vintage Rolls-Royce cars made their way through central London on Sunday.

It is a significant milestone in the 107-year history of Rolls-Royce marking 100 years to the day since the Spirit of Ecstasy design was first registered as a trademark.

Since then the graceful flying lady has adorned the prow of every Rolls-Royce model throughout the generations.

Director Guy Ritchie, who is currently filming the second Sherlock Holmes movie, has bought himself a Rolls Royce Ghost costing over $300,000.

The 42-year-old film director couldn’t wait to get his hands on his new car and had it delivered straight to the set of his new film reports The Dailymail.

The eight-speed automatic transmission luxury car goes from 60 mph in 4.7 seconds and has a top speed of 155 mph.

Los Angeles tuners, Platinum Motorsport, have given this Rolls Royce Ghost their own special touch.

Fortunately for Platinum Motorsport, their tuning kit for the luxury coupe actually accentuates the vehicle’s elegance instead of downplaying it to a ridiculous level.

The vehicle’s body had been gifted with a matt black finish, which really offers an interesting view of the Ghost’s sculpted lines.

Fenice Milano has unveiled their new Diva tuning program for the Rolls-Royce Ghost.

The hood, grille, side sills and mirrors have all been coated in 24-karat gold, as has the interior, along with custom teak, leather and Alcantara trim.

However, they did not announced how this new package will improve the engine’s output.