Since its release on Facebook the Sofia Coppola-directed ad promoting Marni for H&M line has caused a huge buzz among fans.

The ad stars British actress Imogen Poots and was shot in Morocco — with Bryan Ferry’s “Avalon” as the soundtrack.

It was announced in November that the Italian fashion house would be following in the footsteps of Versace by creating a line for the high street retailer.

Here’s the first look of Marni at H&M campaign, already feeling the excitement.

The first images from the Versace for H&M Cruise collection have been revealed, with highlights including pastel-colored dresses, separates and accessories.

While the first collection was dominated by gold and bright vintage Versace prints, the Cruise collection has more of a fruity feel, and also features beachwear and lingerie.

The Cruise collection comprises 24 womenswear items and 14 for men, with creations for the latter including fresh denim and minimalistic T-shirts.

The first images from David Beckham’s Bodywear collection for H&M have been revealed, with the soccer star modeling the line himself.

Despite having previously posed in underpants for designer label Emporio Armani, this is the first time the star is posing in his own underwear creations

The debut range, which will be available from February 2, includes briefs, boxers, tank tops, T-shirts, pajamas and long underwear.

Less than a month after its widely successful collaboration with Versace, H&M has announced that it’s next designer team up is with Marni.

Its earlier collaborations with high-end brands such as Lanvin and Sonia Rykiel have been similarly successful.

The label’s founder Consuelo Castiglioni has created the clothing and accessories line inspired by Marni‘s original prints, which is for both men and women.

Donatella Versace will be in London to officially launch the Versace for H&M collection when it goes on sale on Thursday, November 17.

The Versace creative director will welcome shoppers to the British capital’s flagship store on Regent Street at around 9am tomorrow morning.

The 43-piece collection finally reaches some 300 stores across the globe and online tomorrow, before reaching North America on November 19.