Marriott has announced five new locations for its luxury boutique brand Edition, promising to have properties on three continents by 2015.
Edition’s line of upscale, contemporary design hotels, which Marriott developed with hotelier Ian Schrager, will soon move into New York, Bangkok, Abu Dhabi, Los Angeles, and Gurgaon, India, the hotel firm said January 19.
The Edition brand currently consists of a single property in Istanbul, after Marriott was ousted from the first outlet in Waikiki after a disagreement with the management.
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Hotels & Resorts on 19th September 2011 |
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The number of boutique hotels in London is set to soar over the next few years, a new report has predicted.
London, which will host the 2012 Olympic Games next year, could see the number of design-led hotel rooms double by 2013, adding some 2,544 rooms to the market.
Hotel consultancy HVS London predicted this week that another 18 boutique properties will open their doors in the capital through 2013.
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Design on 28th March 2011 |
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The brand new luxury lifestyle Edition Hotel is scheduled to operate and make its European debut in Istanbul in April 2011.
With the extraordinary, 20,000 square foot, three-floor ESPA spa, Istanbul Edition Hotel offers its guests an incomparable spa experience integrating beauty, health, and wellness in a setting of fine design and luxury.
Hirsch Bedner Associates (HBA) envisioned the luxury state-of-the-art spa design to draw inspiration largely from local Turkish traditions and customs.
Marriott International has purchased the historic Berners Hotel in London, which it plans to redevelop over the next two years into a boutique Edition brand hotel.
The London Edition marks the latest new property announcement for a brand which only opened the doors of its first property a few weeks ago in Hawaii.
The building will now be totally redeveloped by Ian Schrager, Marriott’s partner in the Edition venture and the man credited with creating the “boutique hotel” genre.
