InterContinental, the world’s largest hotel firm and the name behind hotel brands such as Holiday Inn and Crowne Plaza, is set to launch a new chain next year.

In a speech at the firm’s annual conference in Las Vegas, IHG’s America’s boss confirmed to staff that a new hotel brand was on the way.

“If you’re on a cereal aisle, and you’re Post (Foods LLC) or Kellogg (Co.), you want to dominate as much as you can of that shelf space,” Kirk Kinsell said.

InterContinental-owned Crowne Plaza has unveiled a room designed to help the long-suffering partners of snoring sleepers get a good night’s sleep.

The chain said that a “snore absorption room” is being rolled out at nine of its global properties on a trial basis to see if it can help couples snooze in more comfort.

Based on “proven technology,” the room has been given a set of extra features Crowne Plaza believes could help reduce snoring, tackling both the snorer and the person being kept awake.

InterContinental has retained its grip as the world’s largest hotel chain, according to the annual ranking of hotels by accommodation analyst MKG Hospitality.

The British company, which operates brands including Holiday Inn, Crowne Plaze and InterContinental, offers a whopping 647,161 rooms around the world, more than any other hotel chain despite growing slowly over the past year.

In second place in the listing released this week is Wyndham Hotels, which offers 612,735 rooms but is gaining quickly (adding 2.5% more rooms in the last year).

A hotel near Venice has accepted that its rooms were mistakenly advertised online at a mere one-hundredth of a euro instead of up to 150 euros.

Nearly 230 people took advantage of the offer, booking on average more than six nights per person at the Crowne Plaza.

The hotel’s sales manager, Fulvio Danesin, said that the hotel first thought the advert had been posted by a hacker.