The famously avant-garde Japanese label, spearheaded by design powerhouse Rei Kawakubo, will provide a range of both men’s and womenswear, as well as childrenswear, accessories and a new unisex fragrance for the retailer.
In honour of its Japanese roots, the collaborative line will launch exclusively at H&M in Tokyo in November before being rolled out worldwide a few days later.
“I have always been interested in the balance between creation and business,” said Comme des GarÃ§ons’ founder and head designer Rei Kawakubo. “It is a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it,” added the 65-year-old.
Margareta van den Bosch, creative advisor for H&M, said: “Rei Kawakubo has been at the top of our wish list for a long time and we are thrilled that she has chosen to collaborate with us.”
Kawakubo is the latest in a long line of celebrities and fashion designers who have collaborated with H&M. Stella McCartney, Viktor & Rolf, Madonna and Roberto Cavalli have all teamed up with H&M in recent years.