The luxury UK brand Mulberry has moved its flagship boutique to 50 New Bond Street, only a few doors down from its previous address.
The new retail space reflects the brand’s ethical and ecological concerns features a loft-like warehouse vibe with vast open space and a bevy of freestanding fixtures.
The new store design is the result of Mulberry’s two year collaboration with Universal Design Studio.
There’s even a giant inflatable model of the brand’s iconic “Bayswater” tote in the store window.
The video gives a sneak peak at the new store while explaining the new feature.