Swatch x Audemars Piguet’s Royal Pop: The Fine Line Between Hype and Heritage
It isn’t steel, it isn’t a wristwatch, and Audemars Piguet isn’t keeping a dime of the profits. We look back at the good, bad and the ugly of it all.
Meet the Neo Frame Jumping Hour / AUDEMARS PIGUET
Inspired by the past, built for the present. Meet the Neo Frame Jumping Hour, a rectangular watch inspired by the Streamline design movement. With its vertical gadroons, this model introduces the Manufacture’s first in-house selfwinding jumping hour movement: Calibre 7122. Drawing inspiration from a historic timepiece from 1929, this new collection seamlessly blends contemporary craftsmanship […]
Meet the Neo Frame Jumping Hour / AUDEMARS PIGUET
Inspired by the past, built for the present. Meet the Neo Frame Jumping Hour, a rectangular watch inspired by the Streamline design movement. With its vertical gadroons, this model introduces the Manufacture’s first in-house selfwinding jumping hour movement: Calibre 7122. Drawing inspiration from a historic timepiece from 1929, this new collection seamlessly blends contemporary craftsmanship […]
Swatch x Audemars Piguet Royal Pop: The Wildest Watch Release of the Year?
The AP x Swatch Royal Pop Collection turns one of watchmaking’s most recognisable dial designs into a cultural pocket watch phenomenon.
The Audemars Piguet Arc Manufacture Experience
The official debut of the Audemars Piguet Arc manufacture offers a chance to probe the value of manufacture visits, having recently toured this very facility.
The Controversy (and Hype) Surrounding the Audemars Piguet x Swatch Bioceramic Royal Pop Collection
As queues form and resale prices spike, the AP x Swatch Royal Pop Collection exposes how luxury watchmaking is recalibrating itself — shaped by hype cycles and resale culture.
