Swatch x Audemars Piguet Royal Pop: The Wildest Watch Release of the Year?
The AP x Swatch Royal Pop Collection turns one of watchmaking’s most recognisable dial designs into a cultural pocket watch phenomenon.
The Audemars Piguet Arc Manufacture Experience
The official debut of the Audemars Piguet Arc manufacture offers a chance to probe the value of manufacture visits, having recently toured this very facility.
The Controversy (and Hype) Surrounding the Audemars Piguet x Swatch Bioceramic Royal Pop Collection
As queues form and resale prices spike, the AP x Swatch Royal Pop Collection exposes how luxury watchmaking is recalibrating itself — shaped by hype cycles and resale culture.
Blancpain Villeret and the Language of Tradition
From a debut timepiece by the reinvigorated Blancpain, the classic Villeret has sparked a sprawling collection of elegant dress watches. The latest Golden Hour series of 16 novelties is writing its next chapter.
The Anniversary Effect: The Meaning of Milestones in Watchmaking
In a year when watchmaking may have spared Switzerland a major economic blow, it just so happens that many of its biggest names are celebrating huge birthdays. The editors attempt to surprise each other with their anniversary acumen and find some meaning in it all.
Audemars Piguet Celebrates 150 years with the New RD#5
150 years of pioneering spirit at Audemars Piguet set the stage for their reimagining of the chronograph with the new RD#5