Versace Launches Boston Store, Capsule Collection
The brand now has a new store in a new city with a capsule collection to boot.
Versace may be an established Italian fashion label but that doesn’t mean it misses out on milestones or that it is everywhere – yet. The brand now boasts its first store in Boston, Massachusetts, adding to its growing presence in the United States.
The 225 square meter space in the heart of the city boasts the opulence of Italy with modern elements. The floor of the store features marble mosaics that take their inspiration from ninth century Byzanite churches. In contrast to the historical touches are the Perspex walls and shelves with brass stars and metallic details that add to the feeling of luxury.
The retail space boasts a selection of ready-to-wear collections and accessories for both men and women. Also available within the store are capsule collections by the brand and limited edition offerings that will be made available at the new boutique. To commemorate the opening of the store, the label’s creative director Donatella Versace has designed a mini-collection that borrows elements from the Star-Spangled Banner. The capsule collection will reimagine the brand’s Palazzo stilettos and handbags in brand new shades and shiny cracked leather finishes. The designs will also be embellished with the iconic Medusa and a metal tag inscribed with “Versace Red, White & Blue.”
“I just adore the design concept of the new Versace Stores, which pays tribute to Italy’s cultural heritage,” said Donatella Versace. “In fulfilling this project Jamie Fobert has created a space in which the new Versace spirit can take flight. For me the boutique suggests an uninterrupted dialogue between our past and our future, between me and Jamie Fobert and obviously between Versace and our clients,” the Italian designer concluded.