Versace reveals Fall-Winter 2014 campaign
Shot by photography duo Mert & Marcus, Italian fashion house Versace releases its Fall/Winter 2014 Men ad campaign.
VERSACE has depicted “a world of femininity and strength” in its latest campaign images, which were shot by Mert Alas & Marcus Piggott under the creative direction of Donatella Versace.
The “Power and Freedom”-themed campaign stars German model Anna Ewers and British veteran Stella Tennant who appear in the womenswear pieces styled by Joe McKenna. Meanwhile male models Filip Hrivnak and Daniel van der Deen were styled by David Bradshaw in pieces from the biker and the Wild West-themed Autumn-Winter 2014 menswear collection.
“In the new campaigns, I wanted to express the power and freedom of Versace today,” explained Donatella. “The women’s images are about strength and sensuality, with women in total control. The men’s campaign stands for a man’s right to be whoever he wants to be.”
Giovanni Bianco art-directed the campaign, with hair by Garren Defazio and makeup by Lucia Pieroni.