Style / Fashion

Sunspel Ian Fleming Collection for Her Majesty’s Sartorial Service

Sunspel, the brand singularly responsible for Daniel Craig’s “Ursula Andress moment” has released a new Sunspel Ian Fleming collection made from Fleming’s favourite material – Sea Island Cotton.

Mar 19, 2018 | By Jonathan Ho

Sunspel, the brand singularly responsible for catapulting Daniel Craig’s well-sculpted biceps into cinematic history, has now released a new Ian Fleming Collection worthy of the creator of the super suave super spy.

The Sunspel brand has become synonymous with the quintessential style of James Bond ever since the maison tailored original polo shirts for Daniel Craig to wear in his role as 007 in Casino Royale; and it has been a relationship which has continued through subsequent sequels since.

“There have been so many different characters in film and theatre that I have dressed in Sunspel vests, t-shirts and underwear because they are classic, timeless and beautifully made. This time, dressing Daniel Craig as the new James Bond, I thought that it would be a perfect collaboration of quality and Britishness to ask Sunspel to create all his t-shirts, polo shirts and underwear, which they duly did so excellently. He looks very sexy and happy in their clothing.” – Lindy Hemming

Handsome and poised, the Sunspel Riviera Polo Shirt shares more than a few of Bond’s finer qualities. When Academy Award winning costume designer, Lindy Hemming, asked the brand to design a polo to be worn by Craig in his role as Bond in Casino Royale, it took a house 1950s staple and entered into cinematic sartorial history.

The Riviera Polo Shirt is made from our, warp knit cotton fabric invented in the 1950s by Peter Hill, the grandson of the company’s founder. Unsatisfied with the pique polo shirts that were available at the time, he sought to create a version that would be cool and comfortable to wear in the hot summer sun of the Riviera. He drew on the knowledge of the local industry to develop a fabric on lace making machines that was soft, light and breathable.

The entire Riviera polo shirt – including the collar and the single chest pocket – is made from the mesh fabric. The result is a polo that has an understated, practical feel without decoration or showiness.

New Sunspel Ian Fleming Collection for Her Majesty’s Sartorial Service

The new Sunspel Ian Fleming collection includes tees, button-ups, polos, and even cardigans, all made from Fleming’s favourite material – Sea Island Cotton. The Sunspel Ian Fleming collection takes its aesthetic cues from Fleming’s own resortwear sensibilities during his jaunts at Goldeneye, his private Jamaican retreat. Taking inspiration from the 1950s once more, the new Ian Fleming collection features the Dr. No Connery-esque colourways of light blue, white and gunmetal grey for wannabe 007s on Her Majesty’s Sartorial Service. It’s sophisticated but undeniably super-spy understated. Sunspel’s special collection is definitely a great homage to the world’s most beloved MI6 agent.

Prices start US$145. Shop at

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