Style / Fashion

Luxury Fashion Brands to Showcase 2019 Cruise Collection

From France to New York and Arles, the fashion power houses are making the transatlantic tour to showcase the 2019 Cruise collections. Just what are the big brands up to? Let’s find out…

Apr 05, 2018 | By Andrea Sim

This year the major fashion brands have organised to stage their 2019 Cruise shows in breathtaking scenes all over the globe. From Arles to the Galleria Vittorio Emanuele II and Saint-Paul-de-Vence, the month of May will be a whirlwind of spectacular activities to present traditional mid-season collections from Prada, Gucci and Louis Vuitton to name a few. Here’s a quick rundown of the venues and the dates chosen for the 2019 Cruise shows.

Major Fashion Brands on Transatlantic Tour to Showcase 2019 Cruise Collection

1| Gucci in Arles

Helmed by Gucci Creative director, Alessandro Michele who is apt in translating fashion in a playground that is more about the contemporary population, the past years saw the Italian fashion house staging its fashion shows at Westminster Abbey (2016) and the Palatine Gallery of the Palazzo Pitti in Florence (2017). This year, the show is most likely to be once again dominated by historic references, as Gucci has chosen the Alyscamps in Arles, a Roman era necropolis as the venue to present its 2019 Cruise collection. Held on May 30, the show will no doubt be spectacular, spectacular!

2| Louis Vuitton in Saint-Paul-de-Vence

The Maison Louis Vuitton has made a few big moves this quarter one of the year, including the recent appointment of Virgil Abloh as its new men’s Artistic Director and also launched the latest advertising campaign “The Spirit of Travel”, descending into the Californian desert with actress Emma Stone and photographed by Craig McDean. Last year, the brand presented a collection that blended nature and art with an urban spirit in Miho Museum, near Kyoto, Japan. For the 2019 Cruise collection, Louis Vuitton has chosen the charming medieval town of Saint-Paul-de-Vence in southern France to stage the show, which will take place on May 28 at the Maeght Foundation, a modern art gallery on a hill overlooking the town. Another exciting journey for the French fashion label.

3| Prada in New York

Headed to the Big Apple for its 2019 Cruise Collection, the Italian fashion house will reveal the precise location at a later date. Meantime, Prada is the only major brand to take the presentation of its mid-season collection outside of France. The show, being in the pipeline for May 4, will most likely be held in a spectacular venue. Last year, Prada chose the Osservatorio exhibition space in the historic setting of the Galleria Vittorio Emanuele II in Milan.

4| The House of Dior

Last year, the French fashion label Dior put up a magnificent showcase in the Upper Las Virgenes Canyon Open Space Preserve located in California. To prep for the brand’s 2019 Cruise collection, the Maison has yet to reveal the location to conduct its next photo shoot. Currently helmed by Artistic Director Maria Grazia Chiuri, will Dior opt for a location in France, or will it take its Cruise collection to a far-fetch destination? We will find out soon!

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