Prada Spring Summer 2018 Fashion Show Parade
All the best looks from Prada’s Spring Summer 2018 collection, looking outside itself to tell its own story.
Prada Spring Summer 2018 Womenswear
Italian luxury fashion house Prada collaborated with eight visionary artists: Brigid Elva, Joëlle Jones, Stellar Leuna, Giuliana Maldini, Natsume Ono, Emma Ríos, Trina Robbins and Fiona Staples – and with the archive of Tarpé Mills, creator of the first female action hero, to create new graphic elements for its show space as the fashion models took the Prada Spring Summer 2018 Women’s collection to the catwalk.
With the latest clothing line from the powerhouse, modelled by several of the generations women, each of whom has taken the latest creation to the catwalk in a uniquely empowering way.
Prada Spring Summer 2018: Fashion Show Space
Meanwhile over at the show space to showcase the Prada Spring/Summer 2018 Men’s collection, the fashion house has transformed the venue to display its newest designs in overlapping graphic panels, telling a story within a story.
“The ability to exchange stories makes us human. We live in a jumble of overlapping narratives, some deep and sustaining, others fragmentary, truncated, partially realised or incomplete. If storytelling is the root of all communication, the manner in which we choose to tell them – abstract and complex or simple and direct – is significant.”
Starring the fashion models, showed off new creations for Prada displaying men’s outfit introducing the Popeline cotton jackets, shirts, coats, cotton shorts and pants. To stage the season’s men’s fashion show, the architectural installation highlights the extant structural elements of the building outlined to create frames for seemingly-simple yet evocative picture stories.
The luxury fashion house injects the logic of comic strips and graphic novels to draw guests into the narratives as the models parade on an illustrated surface weaving between the spectator boxes. The depiction of the show space features also the fragments of incomplete narratives covering all the visible surfaces and the black-edged architectural features providing the infrastructure for the storytelling.
The show will be broadcast live on prada.com (and on InstagramLive), and so inject its story into countless other far-flung lives through ubiquitous digital frames linked by global social networks: a story in a story in a story.
Credits: Concept and design, 2×4 New York City, AMO and 2×4