Harrods, Burberry Plan Exclusive Holiday Capsule
The British brands have joined hands to launch a set of holiday initiatives and an exclusive capsule collection.
It is never too early to think about Christmas, especially if you have something special up your sleeve, as department store Harrods and fashion label Burberry demonstrated. The British brands have joined hands to launch a set of holiday initiatives and an exclusive capsule collection.
The activities, branded under the banner “A Very British Fairy Tale,” are due to kick off in November and will include a holiday-themed winter window installment at the Harrods Brompton store, which follows two children on an imaginative journey through the English countryside.
Additionally, the store will also stock an exclusive capsule collection by Burberry comprising ready-to-wear, accessories and gifts. The brand will also mount craftsmanship and personalization stations at the store, which will allow shoppers to have their Burberry purchases monogrammed by an artisan.
The tie-up is part of a wider major new strategic plan by Burberry, which aims to further fine-tune its merchandise offer and strengthen existing relationships with wholesale partners WWD reported.