Chloé: Road Trip Style Spring/Summer 2016
The brand comes up with a campaign invoking the allure of open roads and sun-seared skies.
Road-trip Romantic seems to be the primary vibe on show with Chloé’s spring/summer campaign of 2016. You know that feeling: the motorcycle escapades of Che Guevara, the perpetual escape of Jack Kerouac and the Beats, or the gonzo drug-addled manic travelogues of Hunter S Thompson. With American photographer Théo Wenner, and ‘Chloé girls’ Annemarieke van Drimmelen and Dimphy Janse, the Sun 2016 campaign captures billowing and exuberant youth in summer shades and floaty dresses, tracking the two carefree models in a visual-trail through the stark landscapes of New Mexico, the Saguaro National Park and Tucson, Arizona.
“For this exclusive Sun collection, I imagined bare-shouldered girls in breezy sundresses and blouses, with flyaway drawstrings at the wrists and necklines, alluding to an intoxicating feeling of sun-drenched insouciance,” said Clare Waight Keller, creative director of Chloé. It definitely shows. The 14-piece capsule has floaty smocked dresses, folk-inspired tops, baggy silk or cotton trousers with paisley prints, and lace-up espadrilles. Blue and white. Sky and sun. Overall, the style speaks to a certain kind of boho-chic. The type of people who just can’t stop moving, always changing things around them while always being themselves. The whole array of designs are available exclusively from Chloé stores and at Net-a-Porter.com starting April 15.
To track the models on their perpetual holiday courtesy of Chloé, click here.