Style / Beauty

Olivier Martinez poses for L’Homme by YSL

Olivier Martinez, who has represented the Yves Saint Laurent men’s fragrance since its launch, appears in a new ad campaign for L’Homme.

Dec 03, 2014 | By AFPRelaxnews

Olivier Martinez, who has represented the Yves Saint Laurent men’s fragrance since its launch, appears in a new ad campaign for L’Homme.

WATCH: VINCENT CASSEL IN YSL’S LA NUIT DE L’HOMME AD

Olivier Martinez

Directed by Romain Gavras, the French filmmaker behind “Our Day Will Come,” the campaign is an ode to virile sensuality, a quality embodied by Olivier Martinez. The actor plays a sophisticated man who, confident in his seductive appeal, becomes the object of one beautiful woman’s desire.

Olivier Martinez YSL campaign

Launched in 2006, L’Homme by Yves Saint Laurent features notes of citrus, violet leaf, vetiver and tonka bean. The fragrance is created by the noses Anne Flipo and Dominique Ropion.

SEE ALSO: BENJAMIN MILLEPIED FOR YSL L’HOMME LIBRE

Olivier Martinez for YSL

Filmed in black and white, the TV campaign is being launched worldwide.


 
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