Just like the last watch collection it presented at the Salon International de la Haute Horlogerie (SIHH), Van Cleef & Arpels chose to center its new fragrance for women on the same themes: the imaginary world, enchantment and poetry.

Called Féerie Spring Blossom, the fragrance is developed by Antoine Maisondieu and is inspired by spring fruits and flowers such as cherry blossoms.

It also has notes of pink pepper, litchi, magnolia, peony and wild raspberry. This combination of flowers and fruits is pulled together by musk and tonka beans.

In keeping with the fairytale and spring themes, the campaign shows the bottle hanging on the branch of a cherry tree. The limited edition Féerie Spring Blossom is available from February 1, 2013. A 50ml spray will cost €64.50.