Style / Beauty & Wellness

Estée Lauder debuts world’s first #BeautyPlayground in Malaysia

Fun, young and exciting, the world’s first Estee Lauder #BeautyPlayground concept store is a must-visit for all beauty lovers.

Dec 03, 2015 | By null

Continuing in its effort to widen its market to the millennials, Estée Lauder has launched the world’s first #BeautyPlayground in Malaysia.

Opening its doors in Sunway Pyramid, this new concept store by Estée Lauder aims to target the new generation of beauty and makeup lovers with a whole new range of exciting and fun offerings, along with a dedicated ‘Dream Team’ beauty specialists that will help elevate your makeup game.

Surrounded by elements of current ‘it’ girl and face of Estée Lauder – Kendall Jenner, the #BeautyPlayground promises only the latest of the season, which is split to six different pitstops.

Starting from the first stop ‘Glow On” for skincare, you will be able to enjoy a 360-degree experience to revamp your entire beauty and makeup regime.  Other stops include “Glam Up” for makeup, “Get Polished” for nails and “Mix and Mingle” for the latest and hottest perfume.

Perhaps the most exciting and captivating stop, the final part of the #BeautyPlayground experience is the “Strike A Pose’ digital photo wall, where you take a selfie to show off their brand new look of the day instantly on social media.

Another special corner at the new concept store is the “Chill with Kendall Jenner” space, where you can browse through the ‘It’ girl’s latest makeup looks and get tips on how to achieve them on an iPad.

For each and every booth available, the Estée Lauder “Dream Team” is all ready and set to help you create your desired look.


The Estée Lauder #BeautyPlayground is currently located at the Ground floor (Orange Zone) of Sunway Pyramid Mall, Kuala Lumpur. For more information, please visit

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