A Psychedelic Affair at Fendi Summer Capsule Collection
Italian fashion house’s FF motif is reimagined with the help of multidisciplinary artist, Sarah Colman.
Art and fashion never ceased to intertwine, it’s a perfect synergy that is perpetual. In the latest summer capsule collection, Fendi has once again joined forces with New York city-based artist Sarah Coleman. The visual artist, known for her disruptive manipulation of designer materials to reconstruct everyday objects, was first invited by Silvia Venturini Fendi to design new versions of the Peekaboo bag then subsequently, she was also commissioned to revamp the interior of the luxury brand’s Miami boutique.
“Sarah has a great sense of artistic fun and clever irony. I was naturally drawn to her work and we first explored a collaboration with our Miami Design District boutique during Design Miami last December,” said Venturini Fendi. “We always love to partner with new designers who share the values of Fendi, yet with their own personal style. Sarah not only values craft, but challenges it with her subversive sense of humour, taking it into new directions.”
The new collection celebrates the vibrancy of summer with its pop of colours such as blues and acid yellows. The iconic FF motif is reinterpreted, now twisted and turned, creating the new FF Vertigo motif. Coleman explained that she was inspired by the 70’s psychedelic aesthetic, and the prints have been applied throughout the collection. From the iconic Peekaboo bag to the Baguette bag and the Fendi Mini Sunshine Shopper, they are given a new facelift. Not to mention, the Italian luxury brand also splashed the new prints on its ready-to-wear pieces for women, men and children.
“The FF logo designed by Karl Lagerfeld is so timeless. It’s beautiful, it’s transformative, it just goes with every flow, which is why it has stood the test of time. There is nothing trendy about it. It is art, design, architecture, movement, all in one. It can be used in so many different ways, it can be played with, it can be changed, but at its core, it’s always this powerfully iconic print,” explained Colman. The new iteration honours the history of the fashion house, and celebrates the artist’s creative vision.
Check out the campaign below:
Celebrating the arrival of the summer season and the gradual return to life outdoors, the FF Vertigo print has found its way onto a customised Vintage Polaroid OneStep Close-Up 600 camera, in multicolour no less. Also appearing on the instant camera is the FF Fisheye motif that turns the FF logo to be wavy and fluid, as though viewed through a fish-eye lens.
The Fendi FF Vertigo Capsule Collection is now available worldwide in stores and online.
All images courtesy of Fendi.