Hilton and Marriott Top Hotel Rewards Ranking
A ranking by J.D. Powers lists the top 10 hotel loyalty and reward programs.
A new report reveals Hilton and Marriott to be the top hotels in terms of rewarding guests for their loyalty. Looking through the responses of nearly 3,100 consumers in the US, the Hilton HHonors and Marriott Rewards program tied for first with an overall satisfaction score of 741, out of a maximum 1,000. These were improvements to the brands’ score compared to the previous year, and it also marks the second year that Hilton HHonors has taken the top rank in the report from the market research group J.D. Power.
The report measures customer satisfaction based on six factors: account maintenance and management; ease of redeeming points; ease of earning points; variety of benefits; reward program terms; and customer satisfaction. The overall satisfaction with hotel loyalty programs also spiked across the board, improving from 701 in 2015 to 711 this year.
“At Hilton, customer experience is at the heart of everything we do. Our team members around the world are passionate about delivering impeccable, personalized service to our guests and that is why it’s an honor to once again be recognized by J.D. Power,” said Mark Weinstein, senior vice president and global head of Loyalty & Partnerships, Hilton Worldwide, in an article by BusinessWire.
These are the top hotel rewards programs as ranked by J.D. Power:
1. Hilton HHonors
2. Marriott Rewards
3. IHG Rewards
4. La Quinta Returns
5. Best Western Rewards
6. Choice Privileges
7. Omni Hotel Select Guest
8. Club Carlson
9. Hyatt Gold Passport
10. Fairmont President’s Club