Style / World of Watches (WOW)

Ayrton Senna’s Gold Rolex Daytona Could Be Yours From $100K USD Onwards

This rare 18K Gold Rolex Daytona worn by legendary Formula One driver, Ayrton Senna, will be up for auctioned in Paris next month

Apr 11, 2019 | By Angelyn Tan

Ayrton Senna’s Gold Rolex Daytona Is The Timepiece For Formula One’s Fans and Watch Collectors Alike

There is nothing almost as extravagant than gifting an 18K Gold Rolex Daytona as a way of appreciation. Legendary Brazillian Formula One Driver, Ayrton Senna, gifted his mentor Angelo Parrilla a historic timepiece to thank him for steering his way through a career that culminated in three Formula One world championships before Senna’s untimely death in 1994. 40 years later, this timepiece is now up for auction at Phillips’ The Geneva Watch Auction: NINE at Hôtel La Réserve on May 11-12.

Manufactured in 1989, Parilla’s all-gold Rolex Daytona — Ref. 16528 caseback stamped 16500 — boasts 18K yellow gold in its construction and is inscribed with “A Angelo da Ayrton 1978,” which translates to “to Angelo from Ayrton.”

The Rolex Daytona was inspired by race car drivers and enthusiasts, the mechanical and self-winding chronograph embodies the spirit of racing, which is why this gift to Parrilla also represents the valuable relationship between the two legendary racers.

While the 18K gold Daytona is indisputably stunning, this timepiece is also equal part inherently significant to the world of car racing. With race car drivers in mind, this Daytona Chronograph embodies the historical journey of Ayrton Senna. Known as an intense, ambitious figure, Senna was one of the world’s highest-paid athletes of his era and at the time of his death had a personal fortune reportedly worth $400 million.

“Quite simply Parrilla was an early mentor for arguably the greatest Formula One driver of all time and this yellow gold Daytona symbolises the appreciation for the memories that kept Senna strong during his darkest days.”

The winning bid at the auction can expect to bring home an F1 helmet face shield that features Senna’s signature and dates back to 1988, a letter from Angelo Parrilla confirming the watch was gifted to him, photographs, and the original box, service guarantee, pouch, and product literature. 


“The present watch is not only offered in superb condition but comes with a series of accessories making it a must have for any Formula One fan including a signed faceguard of Senna’s driving helmet,” reads a quote from the auction’s “catalogue essay.” “This timepiece spans more than horology. It is part of a unique history between one of the most iconic watches in the world, the sport that the Daytona is synonymous for and one of its greatest ever drivers.” 

Auction house Phillips expects the lot to fetch between $101,000 and $201,000.

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