Omega has unveiled the plans for an exclusive club that will be open on a membership and by-invitation basis during the Olympic Games.

The doors will open on the 28th of July and will host events and provide visitors with an oasis of calm in the heart of London’s Soho district through the 12th of August.

The stunning Georgian townhouse is located at 1 Greek Street across from Soho Square. Along with Omega’s invited guests, it will welcome a who’s who of Londoners and visitors to the Games.

Some of the brand ambassadors including Nicole Kidman and famous golf legend Greg Norman are among the celebrities who will participate in events there.

The design of the House has been created to reflect Omega’s most important watch collections. For example, the Ladymatic Room, named for the brand’s stylish mechanical watch for women, is subtly decorated in elegantly classic tones.

The Hour Vision Room honours the brand’s Hour Vision line and is furnished in a way that recalls the exclusive clubs that have been part of London’s elite social life for decades.

The space-themed Speedmaster Room, named after the first watch to be worn on the Moon, is a reminder of OMEGA’s nearly half-century relationship with NASA.

The Secret Garden features a large screen television for avid Olympic fans, and a chance for guests to relax at the end of the day on comfortable outdoor summer furniture whilst listening to the cheers for the favourite teams.