Alexander Wang Takes Over Bergdorf Goodman
Alexander Wang took over Bergdorf Goodman’s 5th Avenue store in NYC to design a sneaker-themed window display.
Starting Thursday and until the end of March, shoppers at the NYC-based department store can discover the enchanting world of the US designer.
Bergdorf Goodman is offering a pop-up experience featuring worldwide exclusive access to apparel and handbags from both the Spring 2015 runway collection and the T by Alexander Wang Spring 2015 range.
Also up for grabs, collectible packaging and a complimentary USB flash drive with a playlist curated by Alexander Wang and DJ Jesse Marco, for customers spending over $500.
This sneaker-inspired Ready-to-Wear collection will occupy a temporary takeover of the brand’s fifth floor space. Echoing Wang’s collection, the pop-up will be designed in black and grey speckled performance rubber, also used for the label’s Spring 2015 fashion show.
Wang’s Sneaker Clutches, Sneaker Bags and Sneaker Backpacks are all available just ahead of New York Fashion Week.
These bags are illustrated with custom paneling, lace stitching, toe boxes, basketball mesh and “air bubble” outsoles, and will come with special packaging: a sneaker box with barcode logo.
Passers-by on Fifth Avenue can enjoy a sneak peek of what’s in store: on Thursday night, the Fifth Avenue façade of Bergdorf Goodman will be the site of a projection, a first in the history of the iconic store. A play on Wang’s bar code logo, the projection will take place after sunset.
If you’ve only got time for window shopping, an array of sports-inspired collectibles, including Alexander Wang bar code logo shoeboxes, Alexander Wang bar code posters, all-black basketballs, trophies and all-white tennis racquets, placed alongside items from the Spring 2015 collection, have pride of place in the store’s two windows.
One displays tennis-style looks in silk sponge mesh, pleated and combined with sneaker-detail leather waistbands, complemented by all-white athletic collectibles.
The other window reveals a darker side with all-black memorabilia and shows the collection’s delicately pleated dresses with a combination of aerated basketball mesh, grommet details and sculpted leather panels, which mirror a sneaker’s aerodynamic shape, form and structure.
Late last year, Alexander Wang’s career soared to new heights when he was appointed Creative Director at Balenciaga.
The business savvy designer took the reins from Nicolas Ghesquière, who left the house after 15 years at the helm.