Culture / Design

Karl Lagerfeld redesigns Diet Coke bottle

Karl Lagerfeld has teamed up with Coca Cola Light for a second time to put his signature flair on a trio of limited-edition bottles. Dressed in black and white with fuchsia touches, the bottles also feature Lagerfeld’s trademark, pony-tailed, white-collared silhouette. Motifs of silver polka dots, black diamonds and bold fuchsia swirls drape the bottles […]

Mar 30, 2011 | By Luxuo

Diet Coke Karl Lagerfeld 2011

Karl Lagerfeld has teamed up with Coca Cola Light for a second time to put his signature flair on a trio of limited-edition bottles.

Dressed in black and white with fuchsia touches, the bottles also feature Lagerfeld’s trademark, pony-tailed, white-collared silhouette.

Motifs of silver polka dots, black diamonds and bold fuchsia swirls drape the bottles and are topped off with hot pink caps.

The collector’s edition hits stores in 11 European countries in April. Lagerfeld will also shoot a publicity campaign for the brand.

The designer for Chanel is such a fan of the carbonated beverage, it’s rumored he keeps a Diet Coke butler.

During a break from a photo shoot in New York in 2008, Lagerfeld was photographed taking a crystal goblet of Diet Coke from a suited-up man on stand-by who had been carrying the drink on a tray.

Last year, Lagerfeld used a similar color palette to launch his first Diet Coke bottle, featuring his silhouette and a fuchsia cap.

In addition to the bottles, Karl photographed the collectionโ€™s advertising campaign featuring Coco Rocha, Heidi Mount and Jeneil Williams.

The beverage industry often turns to fashion designers for packaging makeovers. Japanese designer Issey Miyake recently redesigned Evian’s water bottle, which has also been dressed by Christian Lacroix.


 
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