Nico Rosberg Appointed Sunreef Yachts Brand Ambassador
Poland’s Sunreef has appointed 2016 Formula 1 world champion Nico Rosberg as a Brand Ambassador for its Eco range of luxury catamarans.
Nico Rosberg signed an agreement to become a Brand Ambassador for Sunreef Yachts, having recently appeared in the Polish builder’s virtual press conference announcing an Eco range of solar-powered luxury catamarans, in both sailing and power versions.
Son of 1982 Formula 1 world champion Keke Rosberg, Nico Rosberg spent a decade racing in F1 before the German-Finnish star retired days after winning the 2016 Drivers’ Championship at the age of 31.
Rosberg, 34, has since become a sustainability and e-mobility entrepreneur, investing in the all-electric racing series Formula E and creating the Greentech Festival in Berlin, and is now proud to promote Sunreef’s new Eco catamarans.
“It is great to see that the world’s most outstanding manufacturer of luxury catamarans shares my commitment to sustainable technological innovation and I am immensely proud to drive this development forward with Sunreef Yachts,” said Rosberg, who has homes in Spain and his birthplace of Monaco.
“Luxury and sustainability don’t exclude each other. Quite on the contrary. It is through the introduction of green technology and sustainable materials in the luxury sector that we create a halo effect on the entire industry and manage to meet the future demands of even the most sophisticated customers.”
The agreement was signed by both parties, with Sunreef represented by President Francis Lapp, the Frenchman who founded the company in 2002.
“With Nico Rosberg on board, we have an outstanding brand ambassador with a real passion for top-quality engineering and sustainable technology,” said Lapp, a rally car driver and F1 enthusiast.
“We begin an exciting partnership with someone who enjoys excellence, competition and innovation. We definitely share the same values.”