This August, Absolut is planning to release 350,000 of its newest limited-edition bottles, but only for the Chinese market.
The Absolut 72变 (Absolut 72 bian/Transform) bottle was designed by a Chinese artist, Gao Yu.
The name of the edition “Absolut 72变” refers to an old legend about a monkey god (Sun Wukong), which had a long journey to the east.
From his mentors he managed to acquire the powers of the “72 transformations” and now was able to change shapes.
And as with all of Absolut’s limited-edition bottles, the contents inside will remain true to the classic recipe.
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