“BIG BANG”, the world’s first Hublot pop-up store has been unveiled at the main atrium of Paragon Shopping Mall in the heart of Orchard Road in Singapore.
Chris Lee of Asylum conceived the impressive temporary space, creating tens of thousands of “black gems” raining down from the immense open loft space of the shopping center spanning two stories.
The Hublot pop-up store will showcase the most comprehensive and exciting range of Hublot‟s prized limited editions and collection totalling an astounding value of around US$20 million. This includes the famous US$5 Million Big Bang!
In addition, a full range of Hublot inspired lifestyle gears like the All Black Carbon Fibre Bicycle, All Black Skis, All Black Carbon Fibre Arm Chair and the Hublot Sledge will also be presented at the pop-up store.
The Hublot pop-up store will run for ten days from 14 – 23 September to coincide with the Singapore Formula One Grand Prix which runs from 21 – 23 September.