Top-end travel guide brand Luxe has announced the launch of a mini-guidebook series in a bid to broaden its appeal in the competitive market.
Little Luxe are designed as short travel guides for “families on the go,” focusing on major cities and the family-friendly experiences they offer.
The first guides will focus on Asia, Luxe said, with Little Luxe Hong Kong already available and Little Luxe Singapore to follow in November 2011.
The pocket-sized guides are brightly colored and include answers to common questions such as the best child-friendly hotels, restaurants suitable for families and high-end family stores selling maternity wear and must-have toys.
The guides retail for US$ 9.99 (£4.99/€6.99) and are available in stores and online.
Publishers are increasingly downsizing their guides in the hope of increasing both the relevance and affordability of their guides.
In 2006, Dorling Kindersley’s Eyewitness brand launched its first pocket map and guide series, rapidly followed by Lonely Planet, which announced the Encounter range, focusing on major cities suitable for a short break, in 2007.