Luxury hotel chain Trump has opened its latest international property, adding another 261 rooms to Toronto’s booming hotel scene.

The 65-storey Trump International Hotel & Tower Toronto is Canada’s tallest residential building and its second-tallest structure, boasting both condos and the second international outpost of Trump Hotels.

Highlights include a huge mosaic and a three-dimensional cherry blossom branch behind the reception desk, which was handmade from Czech crystals.

Trump Hotels has announced a new loyalty program for its luxury-loving members, promising unique benefits to guests who hand over their Trump Card.

The Trump Card Privilege Program was unveiled by the luxury chain January 25 as a way for Trump to compete with other brands such as Ritz-Carlton and Fairmont, which both offer their own elite loyalty programs.

Unlike its competitors though, the Trump Card is sold on the well-known faces behind Trump, promising access to “once-in-a-lifetime experiences associated with the Trump family and lifestyle.”

‎Trump International Hotel & Tower New York-Central Park is celebrating its 15th anniversary by offering guests the ‘Crystal Anniversary Package’, valued at $15,000.

Since the 15th year is the “crystal” anniversary, Trump is offering a package including crystal jewelry, Champagne and crystal-covered Christian Louboutin shoes.

Donald Trump marked his entry into Latin American real estate Wednesday with the Panama City opening of his 70-story resort, the tallest building in Latin America.

The sail-shaped structure, soaring 284 meters (932 feet) into the sky, is a luxury resort and residential address that added to a real estate boom in Panama.

The Trump Ocean Club reflects “the modern sensibility of the new generation of luxury travel,” the company said in an invitation to the inauguration of the resort, where the cheapest room costs $300 per night and homes sell for $250,000 to $1 million.

Sir Richard Branson has said that his much-anticipated new hotel brand Virgin Hotels is still two years away from launching.

He told the American Lodging and Investment Summit that finding sites for the new hotel chain wasn’t proving easy, although he did confirm a few places where travelers will be able to enjoy Virgin’s almost-legendary hospitality.

San Diego and Washington DC are likely candidates, and Branson also announced that one of the the first sites will be in New Mexico, overlooking the spaceport which will send his Virgin Galactic tourist flights into space.

Luxury hotel brand Trump is to debut a new hotel in Panama in 2011, marking its first foray into the rapidly expanding Latin America market.

Trump Ocean Club will be perched above Panama Bay. The building stands 70 stories tall, a tower evoking a majestic sail fully deployed in the wind.

Trump Ocean Club‘s 369 hotel rooms, with floor-to-ceiling windows, include 47 suites, range from approximately 526 to 1,561 square feet.