In what could be called as a lavish fight, a pair of rival billionaires set a new world record at a French nightclub to see who could order the most champagne.

Zhen Low – the younger brother of big-spending Malaysian billionaire Jho Low – squared off against Winston Fisher of the prominent New York real-estate family Thursday night at Les Caves du Roy nightclub in St. Tropez.

The bill? A staggering 2 million euros, or $2.6 million, according to an announcement made at the club.

Louis Vuitton unveiled its revamped luxury Saint-Tropez store on 18-June 2010 and launched an exclusive beach bag to celebrate.

The store has been doubled in size with the integration of an adjoining space–a former house of pottery–on rue Georges Clemenceau.

It features interiors inspired by classic Mediterranean glamour: wooden displays, stone floors and sunlight flooding in through large windows that open onto a private garden paved with Provencal briquettes and Mediterranean plants.

Karl Lagerfeld succeeded in gathering fashion’s elite for the presentation of his Chanel Croisière show, which this time traveled to Saint Tropez’s Cafe Sénéquier.

Models arrived on “Riva” motor-cruisers and then walked the runway on bare feet, showing off the label’s latest bikinis alongside flared jeans or denim skirts.

‘Cruise’ or ‘resort’ collections are ranges worn in between seasons, meant for wealthier customers who invest in a new wardrobe more than twice a year.

Karl Lagerfeld has released a teaser for the short film “Remember Now,” which has been filmed for the label’s Cruise Collection show in Saint Tropez, May 11.

“Remember Now” was also shot in the glamorous town in the south of France, where fashion aficionados from around the world will come together for one of the most-anticipated fashion shows of the year.

In the teaser, French actor Pascal Greggory and Italian model Elisa Sednaoui are seen flirting in a local nightclub.

Italy is the most expensive place in the world to berth a super-yacht, where it can cost up to €2,900 a night to moor a 24 metre-plus boat.

The Italian resorts of Capri, Porto Cervo and Portofino topped Wealth Bulletin’s annual survey of the most expensive resorts in the world to berth a super-yacht.

Experts say Italy has retained its allure as one of the most-visited superyacht communities in the world – underlining the price paid at luxury marinas like Porto Cervo in Sardinia.

However, prices can fluctuate wildly during peak times, especially in the famed South of France marinas of Monaco, St Tropez and Cannes.

The luxury Swedish boat design and manufacturing company J-Craft Boats, will officially launch the 12.5M Torpedo in the UAE at the Abu Dhabi Yacht Show (ADYS), at Yas Mariana on February 25th. The ADYS is one of the most exclusive yacht events in the world.

The J-Craft boats which feature a classical design from a bygone era with the latest technology and bespoke options are typically seen on the shores of St Tropez but are sure to be a highlight in the Middle-East at this year’s show.