Nike+ GPS Sportwatch aims for luxury with new style

Nike SportWatch GPS by TomTom

TomTom and Nike announced on Tuesday a new edition to the GPS SportWatch line, a sleek new version in white and silver (above) following the summer’s splashier release of day-glo colors (pictured below).
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Nike honors Ronaldo with Golden Soccer Shoes

Nike Ronaldo Golden Soccer Shoes

During his visit to Nike headquarters last saturday, Ronaldo received a pair of golden Mercurial in honour of his winning football history and his help in developing the fastest boot on the planet.
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Nike x colette: The Away Project

nike colette mont blanc

Just a couple of weeks ago Nike presented its new French Away Team Kit, paying homage to the iconic white/navy striped pattern

Colette is celebrating the Away Kit by bringing on collaborators from all sorts of areas, presenting their product also with the “mariniere” striped pattern.

For The Away Project, Chanel, Colorware, Comme des Garçons, Hermès, Ladurée, Longchamp, MontBlanc, Swatch, Trousselier, Yves Saint Laurent, and their iconic products, striped in blue too!
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Sportswear tops luxury on Facebook

A marketing company called Stylophane has developed a new index that ranks brands by Facebook followers, with its list highlighting the popularity of sportswear brands in comparison to luxe brands including Burberry and Gucci.

The top five of Stylophane’s Facebook Fashion Index are dominated by sportswear brands Adidas, Nike, Puma, and Lacoste (in descending order), with Swedish fast fashion retailer H&M — in third place — being the only exception.

It is not until spot six that high-fashion labels are mentioned, with social media forerunner Burberry leading the pack, followed by Chanel (8) and Gucci (9).
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Tiger Woods: The First $1 Billion Athlete

Tiger woods earning

Forbes magazine has announced that Tiger Woods is the first athlete to surpass $1 billion in earnings and endorsement money.

The magazine estimates that golf’s top-ranked player crested the plateau when he earned $10 million for winning the FedEx Cup on Sunday.

Woods has been the world’s highest-paid athlete since 2002 when he surpassed Formula 1 legend Michael Schumacher.
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Nike adv: Men vs Women challenge

Communication agency 72andSunny launches an integrated campaign for Nike Running in Europe: “Men vs. Women.”

With Gnarls Barkley crooning through their earbuds, with the “Run (I’m a Natural Disaster)”, some superstar athletes turn on the juice.

The women get a hand from world marathon record holder Paula Radcliffe and hip hop dancer Sofia Boutella.

The men are supported by tennis ace Rodger Federer, Swedish striker Zlatan Ibrahimovic, Liverpool hot-shot Fernando Torres and Tony Parker (with his wife, Eva Longoria, that throw his trainers off the balcony of their high rise flat).

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