Tag Archives: Nike

Sports Brands Design Rio Olympics 2016 Kits

There are two kinds of people: those who watch the Rio 2016 Olympic Games for sports, and those who look out for the Olympic kits. We’ve previously seen the designs of world-famous designers, which the national teams will wear to important ceremonies. In a similar vein, a few brands have stepped up to the challenge of designing the actual sports kits for competition – and this time it is more of a challenge because performance also comes into play. This is where style meets function, and very physically empowering.

New Balance for Team Ireland

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Team Ireland bleeds presidential blue, as well as the country’s traditional green, white and orange. With this color palette in mind, New Balance has designed the kit with ultra lightweight and quick-drying fabrics. Expect enhanced fit, comfort and support for maximum performance.

Nike for Team USA and Team Brazil

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Nike is taking on not one but two countries’ kits. Pairing Nike’s Aeroswift Technology (a breathable, four-way stretch material) with strategically placed ventilation points, optimization is the name of the game; in fact, Nike’s kit is arguably one of the most technologically advanced to date.

Adidas for Team Australia

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Taking into account Brazil’s hot and humid climate, Adidas has similarly tapped on their Climachill technology, where the moisture-wicking fibres are set to help combat the temperature. At the same time, Adidas’ revolutionary Boost technology will be used for footwear, giving athletes a constant return on energy and that little extra push.

H&M for Team Sweden

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H&M isn’t merely dressing Team Sweden, they worked together to create the kits, ensuring the athete’s ultimate comfort. As a result, a sports kit of high quality performance and function was born. Good news: the national team has also collaborated with the brand to expand their in-store sportswear so even us common folk will be able to benefit from the team’s athletic knowledge. (Unfortunately, clothes do not always a person make, and the Olympic tracks are still out of bounds to us.)

Live Like A True Parisian with Airbnb

What’s a holiday in Paris if you don’t live like a true Parisian? If you happen to be in Paris from June 2 – 5,2016, you’re in luck. As part of its ‘Live There’ campaign, Airbnb aims to give tourists an authentic glimpse of France’s joie de vivre via workshops and events. Hosted at a pop-up venue in the bustling 11th arrondissement, the company will organize a whole slew of activities that are quintessentially French – from learning to create a classic French meal and making your own perfume to attending wine tastings and running through the streets of Paris with the local Nike Run Club. This isn’t the first time France has amped up its tourism initiatives. HomeAway is currently running a contest for a chance to spend the night on the first floor of city’s iconic landmark, in lieu of the UEFA Euro 2016 Games.

If you already have a trip to Paris planned later in the year and have enquiries, Airbnb hosts and travel experts will be at your service when you hashtag #dingdong.

Click here to find out more.

Olivier Rousteing Brings Glitz to Football with Nike

If there’s one person who understands how to do outstanding glamour, it would be Balmain’s Olivier Rousteing. You can see this from the way he spruced up the attire for star couple Kanye West and Kim Kardashian at this year’s Met Gala with metallic over-embellishment (that was in-line with the theme this year). Now he’s bringing this expertise to the rough and tumble sport of football, by working with Nike for an all new vision of sportswear. The Football Nouveau collection puts together black and gold for attire with a fiendishly sleek silhouette.

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“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes,” noted Rousteing. He aimed to find a reinterpretation and integration of both worlds, eventually choosing black because it was “timeless”, and gold because it was about “victory”.

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Among those pieces reinterpreted include some of Nike’s esteemed shoes, such as the Free Hypervenom 2, the Roshe Tiempo VI, Footscape Magista, and the Free Mercurial Flyknit. Rousteing has also touched up the N98 Jacket and Nike’s football top. “Olivier is meticulous about the details, with a passion for finding clever ways to embellish existing structures,” said NikeLab Senior Footwear Innovation Design Director Nate Jobe. All this comes in the form of the exquisite embroidery done to add the gold into the various designs.

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Rousteing first teased the collaboration on his Instagram here, before posting up the rest of the campaign shots. You can also check out Nike’s website for what they have on offer.

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Images courtesy of Nike

Riccardo Tisci Nike

Riccardo Tisci and Nike Reinvent the Dunk High

Remember when Riccardo Tisci collaborated with Nike and reimagined the Air Force 1 sneakers? Well he is back at it again, only this time, the designer is reworking the iconic Dunk High sneakers for Nike Lab.

Launched February 11 as the Dunk Luxe High, the Givenchy creative director has added subtle changes to the footwear. The most obvious change is the higher Dunk High ankle collar. He has also switched the back tab on the sneaker, now upside down-and directly above the designer’s logo on the heel.

For more information of the NikeLab Dunk Luxe High x RT sneaker head to L’Officiel Malaysia here, or visit NikeLab.

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Nike Golf Debuts the New Vapor Iron Line

Vapor club golf Nike

This week  introduced a three prototype collection of irons consisting of the Vapor Pro, Vapor Pro Combo and Vapor Speed and characterized by a play-on-gravity in the design called Modern Muscle.

Conceived when engineers at Nike analyzed the wear patterns on Tiger Woods’s irons and noticed the impact pattern between the center and the toe of the clubface, Modern Muscle claims to reinvent the game.

Nike moved the center of gravity forward from the heel to the center by adding tungsten plugs to the toe.

Nike’s Vapor Pro Combo 2-iron contributed to Rory McIlroy’s victory in the 2014 Open Championship at Royal Liverpool, in which he joined the record books, carding a closing one under par 71 to claim a two shot victory over Sergio Garcia and Rickie Fowler.

The longer of the irons (2i-7i) in the Vapor Pro Combo aims for faster ball speed and higher trajectory while increasing stability with its machined face and forged chassis. The short irons (8i-AW) are intended for improved shotmaking because the shallow cavity enables a strong trajectory.

Next in the collection is the Vapor Speed, of which distance and forgiveness are its main objectives. The Vapor Pro is said to offer maximum precision.

The Vapor Pro Combo irons are set to retail for a suggested price of $1,320 for both, the Pro Irons for $1,200 and the Speed Irons for $960.

All Irons in the collection will be available on Nike.com and at select retailers October 31, 2014.

Karlie Kloss Nike Training Club

Watch: Karlie Kloss warms up in Nike’s latest looks

Karlie Kloss Nike Training Club

After being announced as the face of Nike’s Fall 2014 women’s collection, American model Karlie Kloss features in a new video posted by the brand.

In the same line as the new Nike Pro sports bra line, the new collection aims to respond to the multiple demands of cross-training and respond to athletes’ need for adapted clothing that allows wearers to go from one type of exercise to another without having to change clothes or sacrifice comfort.

Known for her passion for sports, Karlie Kloss is perfectly qualified to represent this concept: “I like to switch it up. I think that’s the best way to really challenge your body and become stronger in every way.”

The new video, “Karlie Kloss: A Day With Nike,” shows the model and trained dancer doing varied exercises during a day working out in New York City.

Among the items in the new collection are the Nike Lunar Cross Element shoes for high-intensity workouts, the Nike Lunar Glide 6 running shoes and new clothes in the Nike Dri-FIT Knit and Nike Tech Fleece lines.

The new collection is available now at Nike.com and in stores.

Nike silver FuelBand

Nike adds silver FuelBand

Nike silver FuelBand

The Nike+ FuelBand SE fitness and lifestyle tracker, released in November, is now out in a black and silver colorway that aims to resemble a piece of jewelry.

Available in “limited quantities,” the Silver colorway is part of Nike’s Metaluxe Collection, which also include a Rose Gold version released in November. Like the Rose Gold FuelBand, the Silver version is selling for $169 — $20 more than the original colorways of Black, Volt, Pink Foil and Total Crimson.

The upgraded FuelBand SE can now better tabulate NikeFuel for more nuanced activities, including yoga, Pilates, and cycling, and includes new features such as push notifications via the device’s LCD screen. It also comes complete with Bluetooth 4.0 technology and a double-tap function for the home button that displays time.

The Silver Nike+ FuelBand SE The Nike+ FuelBand Metaluxe SE “Silver Edition” is available now in limited quantities at select Nike retail stores and at nike.com.

Netatmo has recently unveiled an attractive bracelet for tracking sun exposure designed by French jewelry designer (and Louis Vuitton and Harry Winston collaborator) Camille Toupet.

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Riccardo Tisci For Nike Unveiled

RICCARDO TISCI has unveiled his debut collection for Nike – four pairs of trainers based upon the sport brand’s most celebrated style, the Air Force 1.

Riccardo Tisci With Joan Smalls

Titled ‘Air Force 1 Nike + R.T.’, the collection features the basketball and street-style staple shoe (first released by Nike in 1982) which has been reinterpreted in white and black four different shapes.

The Nike R.T. Air Force 1 Collection will release in two distinct packs starting in spring 2014. The collection will include the Nike R.T. Air Force 1 Lo, Nike R.T. Air Force 1 Mid, Nike R.T. Air Force 1 Hi, and the Nike R.T.

“The shoe is universal yet somehow very personal,” said Tisci. “I travel all over the world, and I see people wearing the Air Force 1, and they wear it in so many different ways. And so I was thinking, what is the essence of the Air Force 1? And how do I take that essence and make my own statement?”

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“The Air Force 1 is not about gender, it’s not about a particular city, nor is it about a certain style. The community decides. It’s democratic. It’s love.”

The collection will launch first in white from March 1 then in black on April 1.

Nike LED Snowboard Boots

Nike Unveils LED Snowboard Boots

Nike LED Snowboard Boots

While runners have their fair share of glow-in-the-dark sneakers, now snowboarders can light up the pistes with Nike’s LED-illuminated LunarENDOR QS snowboard boot.

The new Nike boot is adorned with 30 LEDs in the Swoosh on the side panel, powered by a lithium ion battery, to light up less-traversed trails as the sun goes down, although their real purpose is aesthetic appeal. Plus the lights easily switch on or off with a hidden switch right on the top of the boots’ cuff.

Circuitry aside, the boots feature a customizable flex line system that allows riders to dial in three levels of stiffness for varying riding conditions.

The boots also come equiped with Nike Lunarlon foam for optimal shock absorption, Nike Flywire inner lacing for a snug fit, and a layer of strobel technology to keep your feet warm and toasty.

The top of Nike Snowboarding’s footwear line, the LunarENDOR QS Snowboard Boot will be available at select Nike Snowboarding retailers, Nike’s retail locations, and nike.com for a limited time only.

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Nike Zoom Hyperflight Premium “China” Pack

Nike Zoom Hyperflight Premium China Pack

Nike has unveiled its full lineup of Zoom Hyperflights paying homage to China’s three largest cities: Beijing, Shanghai, and Guangzhou.

The “China” pack offers three distinctive designs, with Beijing: Lion featuring a golden-copper synthetic upper and intricate weave patterns. The Shanghai: Shark references the famed port city with a silver-tone upper and aqua accents. Guangzhou: Tiger features an orange and black tiger-stripe pattern inspired by the city’s dominance as a trade and manufacturing hub.

The pack has already launched in China and will launch globally in early August.

Nike has also announced that along with special edition T-shirts, it will release one pair of shoes per week on nikestore.com.cn, at the Nike Huaihai Brand Experience Store and at designated retail outlets.

Nike plans to unroll 10 Shanghai-themed models — ranging from basketball to running shoes, as well as urban sneakers — all imprinted with the word “Shen,” the old name of Shanghai, and “Luwan Never Gone 310103,” as a tribute to Lu Wan District, the birthplace of street fashion in Shanghai.

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Nike x colette: The Away Project

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Just a couple of weeks ago Nike presented its new French Away Team Kit, paying homage to the iconic white/navy striped pattern

Colette is celebrating the Away Kit by bringing on collaborators from all sorts of areas, presenting their product also with the “mariniere” striped pattern.

For The Away Project, Chanel, Colorware, Comme des Garçons, Hermès, Ladurée, Longchamp, MontBlanc, Swatch, Trousselier, Yves Saint Laurent, and their iconic products, striped in blue too!
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Sportswear tops luxury on Facebook

A marketing company called Stylophane has developed a new index that ranks brands by Facebook followers, with its list highlighting the popularity of sportswear brands in comparison to luxe brands including Burberry and Gucci.

The top five of Stylophane’s Facebook Fashion Index are dominated by sportswear brands Adidas, Nike, Puma, and Lacoste (in descending order), with Swedish fast fashion retailer H&M — in third place — being the only exception.

It is not until spot six that high-fashion labels are mentioned, with social media forerunner Burberry leading the pack, followed by Chanel (8) and Gucci (9).
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Tiger Woods: The First $1 Billion Athlete

Tiger woods earning

Forbes magazine has announced that Tiger Woods is the first athlete to surpass $1 billion in earnings and endorsement money.

The magazine estimates that golf’s top-ranked player crested the plateau when he earned $10 million for winning the FedEx Cup on Sunday.

Woods has been the world’s highest-paid athlete since 2002 when he surpassed Formula 1 legend Michael Schumacher.
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Nike adv: Men vs Women challenge

Communication agency 72andSunny launches an integrated campaign for Nike Running in Europe: “Men vs. Women.”

With Gnarls Barkley crooning through their earbuds, with the “Run (I’m a Natural Disaster)”, some superstar athletes turn on the juice.

The women get a hand from world marathon record holder Paula Radcliffe and hip hop dancer Sofia Boutella.

The men are supported by tennis ace Rodger Federer, Swedish striker Zlatan Ibrahimovic, Liverpool hot-shot Fernando Torres and Tony Parker (with his wife, Eva Longoria, that throw his trainers off the balcony of their high rise flat).

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Film – Nike Women

For every women who likes sport, Nike is a good solution to feel free, comfortable, happy and original.

And also chic, choosing exclusive collections or limited edition products.

Curious Pictures’ Ro Rao created a series of short films for Nike Women, for a campaign, titled “Be Transformed” , that is now running in the Asia/Pacific region, masterminded by digital agency AKQA.

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Tiger Woods Will Be World’s First Billionaire Athlete

According to Forbes, Golfing pro Tiger Woods will become the world’s first billionaire athlete in the next few years.

In 2007 alone, Woods earned $115 million, $65 million more than the second highest paid athlete, David Beckham.

Woods’ career earnings will hit the $1 billion mark by 2010 but given the taxes (45%), Tiger Woods should join the list of the world’s billionaires in 2011.

It will be an unprecedented occurrence. There are plenty of billionaires who have excelled at sports, but there are no billionaires who accumulated their fortune by playing sports.
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