Nike adds silver FuelBand

After unleashing a rose gold version of the Nike+ FuelBand SE in November, the company returns with another limited version in silver.

Nike honors Ronaldo with Golden Soccer Shoes

During his visit to Nike headquarters last saturday, Ronaldo received a pair of golden Mercurial in honour of his winning football history and his help in developing the fastest boot on the planet.

Nike x colette: The Away Project

Just a couple of weeks ago Nike presented its new French Away Team Kit, paying homage to the iconic white/navy striped pattern Colette is celebrating the Away Kit by bringing on collaborators from all sorts of areas, presenting their product also with the “mariniere” striped pattern. For The Away Project, Chanel, Colorware, Comme des Garçons, … Continued

Sportswear tops luxury on Facebook

A marketing company called Stylophane has developed a new index that ranks brands by Facebook followers, with its list highlighting the popularity of sportswear brands in comparison to luxe brands including Burberry and Gucci. The top five of Stylophane’s Facebook Fashion Index are dominated by sportswear brands Adidas, Nike, Puma, and Lacoste (in descending order), … Continued

Tiger Woods: The First $1 Billion Athlete

Forbes magazine has announced that Tiger Woods is the first athlete to surpass $1 billion in earnings and endorsement money. The magazine estimates that golf’s top-ranked player crested the plateau when he earned $10 million for winning the FedEx Cup on Sunday. Woods has been the world’s highest-paid athlete since 2002 when he surpassed Formula … Continued

Nike adv: Men vs Women challenge

Communication agency 72andSunny launches an integrated campaign for Nike Running in Europe: “Men vs. Women.” With Gnarls Barkley crooning through their earbuds, with the “Run (I’m a Natural Disaster)”, some superstar athletes turn on the juice. The women get a hand from world marathon record holder Paula Radcliffe and hip hop dancer Sofia Boutella. The … Continued

Film – Nike Women

For every women who likes sport, Nike is a good solution to feel free, comfortable, happy and original. And also chic, choosing exclusive collections or limited edition products. Curious Pictures’ Ro Rao created a series of short films for Nike Women, for a campaign, titled “Be Transformed” , that is now running in the Asia/Pacific … Continued

Tiger Woods Will Be World’s First Billionaire Athlete

According to Forbes, Golfing pro Tiger Woods will become the world’s first billionaire athlete in the next few years. In 2007 alone, Woods earned $115 million, $65 million more than the second highest paid athlete, David Beckham. Woods’ career earnings will hit the $1 billion mark by 2010 but given the taxes (45%), Tiger Woods … Continued