Megan Fox is the new face of the official worldwide advertising campaigns for Emporio Armani Women’s Underwear and Armani Jeans for S/S 2010.

The first advertising campaigns were shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott.

Here is the tv spot and you can see the print campaign here.

As reported last October, Emporio Armani’s Underwear and Armani Jeans spring/summer 2010 ad campaigns featuring Megan Fox is finally out.

The new series of ads, shot by Mert Alas and Marcus Piggott will be unveiled in February on billboards in fashion meccas like New York, Tokyo and Milan.

The Underwear ad campaign was shot in a Los Angeles studio by Mert Alas and Marcus Piggott, and for Armani Jeans, she appears in skinny denim, including a white version topped with a white shirt.

While more and more Hollywood actresses are starring in fashion commercials, it has become common practice to put celebrities of equally high caliber behind the cameras.

All the campaigns and the photos after the jump

The Transformers actress, Megan Fox, 23, has signed on to model for the new Emporio Armani Underwear and Armani Jeans campaigns.

The actress succeeds Victoria Beckham (She is not re-upping her contract with the label so she can concentrate on her clothing line).

Fox’s Armani ads - which were photographed by Mert Alas and Marcus Piggott in Los Angeles this past weekend - will begin running worldwide in January.