In a brand new ad, Kate Winslet writhes on the floor, only scarcely covered by a satin sheet, to promote Lancôme‘s L’Absolu Nu lipsticks.

Winslet, who recently debuted a peroxide blond pixie cut in British Vogue, is still sporting her signature soft locks in the ad, which was shot by Mario Testino.

Actresses are seemingly less and less prudish in their beauty ads: just recently, Italian luxury house Bulgari released a campaign fronted by an almost nude Kirsten Dunst for its new fragrance Mon Jasmin Noir.

On Janaury 13, L’Oréal Paris announced the latest star to appear in ads for the cosmetic giant: No Doubt front woman Gwen Stefani.

“I can’t believe I get to be one of the L’Oréal Paris girls,” the singer told US-based celebrity magazine People.

“I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band.”

A new luxury magazine, titled Exhibition, will be hitting newstands worldwide on January 25. The mission of Exhibition is to showcase one particular object or product in-depth for its single edition out yearly.

The first theme for the glossy magazine’s debut edition is lipstick. “The lipstick is a commercial object yet full of symbols and symbolism”.

“It is iconic, timeless, intimate and generates plenty of fantasies,” Exhibition editor in chief Jean-Christophe Husson told Women’s Wear Daily.

You have had a sneak peek at Vanessa Paradis’ new ad campaign for Rouge Coco Chanel lipstick, now take a look at the commercial.

The television clip was directed by Jean-Baptiste Mondino, and it features Paradis applying lipstick in front of a mirror while she whistles the song “Daydream” by ’60s band “The Lovin’ Spoonful”.

Rouge Coco will be released in 30 shades, each being named after a defining detail in Coco Chanel’s existence (Camelia, Mademoiselle, Paris).

France’s former favorite lolita and actress Vanessa Paradis embodies the Chanel Coco Rouge for Spring Summer 2010.

With foundation replacing red lipstick as ‘recession must-have,’ according to last year’s report by the Financial Times, beauty brands have to come up with more original ways to market the makeup classic.

Chanel is not just relying on French actress and singer Vanessa Paradis’s allure, but is also debuting a new formula to attract lipgloss ‘addicts.’

Guerlain’s new revolutionary lipstick called Rouge G de Guerlain. The new lipstick aim to be lightweight, long-lasting with tons of color.

Rouge G de Guerlain has a revolutionary and thrilling packaging, evoking the impression of holding an oval bar of white gold in your hands. Here the case flips open to reveal a mirror and the lipstick which is perfect jewel itself.

Guerlain describe the line as an “aspirational lipstick line.” Rouge G de Guerlain will launch in April with 25 shades, and each one will retail for $45 in the U.S. or 38 euros in France.