Lancôme has revealed a little more about the collection it will be launching in partnership with Alber Elbaz, which was announced in January.
Retro cartoon character Betty Boop stars opposite supermodel Daria Werbowy in a new mini film from French beauty giant Lancôme.
“Just say it with the eyes,” Boop advises Werbowy, who plays a rising star in need of some advice in the adorable video to promote new mascara Hypnôse Star, which is inspired by the glamour of 1930s movies.
A recent report on the world’s strongest beauty labels has highlighted the dominance of legacy brands, with long-running and affordable favorites such as Olay and Avon dominating the top ten.
Valuation firm Brand Finance’s annual ranking of the 50 biggest global beauty brands measures areas including current market value and customer loyalty, with the number one spot going to America’s Olay — which was launched in 1950.
Lancôme will launch what it believes to be the latest “miracle” anti-aging product next month, with a rose stem cell-based cream.
Called Absolue L’Extrait, each jar of the cream contains two million rose stem cells, with the product suitable for people of all ages to be applied on the face, eye area, hands and chest.