Lancôme has released an animated film made by Alber Elbaz in the runup to the June 15 launch of his first-ever line of mascaras and eye shadows for the French luxury cosmetics house.

Lancôme has revealed a little more about the collection it will be launching in partnership with Alber Elbaz, which was announced in January.

A video looking behind the scenes at Hollywood actress Julia Roberts‘ campaign for Lancôme was posted on social media sites, August 24.

The campaign directed by Tarsem Singh (Mirror, Mirror) advertises Lancôme’s new fragrance La Vie est belle.

Retro cartoon character Betty Boop stars opposite supermodel Daria Werbowy in a new mini film from French beauty giant Lancôme.

“Just say it with the eyes,” Boop advises Werbowy, who plays a rising star in need of some advice in the adorable video to promote new mascara Hypnôse Star, which is inspired by the glamour of 1930s movies.

A recent report on the world’s strongest beauty labels has highlighted the dominance of legacy brands, with long-running and affordable favorites such as Olay and Avon dominating the top ten.

Valuation firm Brand Finance’s annual ranking of the 50 biggest global beauty brands measures areas including current market value and customer loyalty, with the number one spot going to America’s Olay — which was launched in 1950.

Lancôme will launch what it believes to be the latest “miracle” anti-aging product next month, with a rose stem cell-based cream.

Called Absolue L’Extrait, each jar of the cream contains two million rose stem cells, with the product suitable for people of all ages to be applied on the face, eye area, hands and chest.

Retailing at €320 for 50ml, the cream will launch in April across Europe, Asia and the Middle East, before reaching the US in June.