Style / Beauty

Lancôme to launch luxury edition of La Vie Est Belle

La Vie Est Belle L’Absolu will be available from August 25 at authorized Lancôme fragrance retailers. Price: $88 for 20ml or $122 for 40ml.

Jun 03, 2014 | By AFPRelaxnews

Lancome La Vie Est Belle Legere

 will soon introduce a more intense, haute parfumerie-inspired version of the women’s fragrance launched in 2012.

Dominique Ropion and Anne Flipo, the same noses behind the first editions of La Vie Est Belle, developed this more intense, high-end variation.

The two fragrance artists chose to magnify the sweeter aspects of the original essence, preserving its signature notes such as sweet iris, praline, pear, blackcurrant and tonka bean.

But the Absolu edition stands out through the addition of several richly concentrated essences, including jasmine absolute, orange blossom absolute, Rosa damascena and cashmeran.

La Vie Est Belle L'Absolu by Lancôme

Julia Roberts, who has fronted the campaigns for La Vie Est Belle since the perfume’s launch, will be Lancôme’s ambassador for this new version. She will lend her legendary smile to a new campaign shot by Carter Smith.

La Vie Est Belle L’Absolu will be available from August 25 at authorized Lancôme fragrance retailers. Price: $88 for 20ml or $122 for 40ml.


 
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