Through a partnership with leading Italian fashion manufacturing group Ittierre, Jean Paul Gaultier will launch a new Streetwear line for the S/S 2014 season.

Karlie Kloss plays the role of an urbanista in the Fall 2012 campaign for Jean Paul Gaultier, captured by Willy Vandeperre.

Among the numerous costumes that Madonna will be wearing throughout her MDNA World Tour is a masculine-inspired look by Jean Paul Gaultier featuring a corset-style top.

For the pop star’s ninth world tour, the French designer drew upon a now-iconic costume he’d designed for her in the past.

Lady Gaga and Madonna’s outfits for their respective upcoming tours look set to rival one another in the high fashion stakes, the latter has Jean Paul Gaultier on hand, while Giorgio Armani has just revealed sketches of his creations for Gaga.

After naming Jean Paul Gaultier the new creative director of Diet Coke, the soda brand unveils new bottle designs and a campaign featuring Gaultier’s signature flair.

The advertisements photographed by Stephane Sednaoui feature bottles with nautical stripes and corset silhouettes for a play on the night and day theme.

Check out the commercial and more ad images below.

While more accustomed to designing high-end collaborations like champagne packaging for Piper-Heidsieck, Jean Paul Gaultier is going for more mass market appeal by becoming the latest designer to collaborate with Diet Coke.

The French creator has been named the beverage’s European creative director and is appearing in a series of short films for the brand.

As well as signing on to design bottles and cans, Gaultier will also have input on online content and retail concepts for 2012.