Lady Gaga and Madonna’s outfits for their respective upcoming tours look set to rival one another in the high fashion stakes, the latter has Jean Paul Gaultier on hand, while Giorgio Armani has just revealed sketches of his creations for Gaga.

After naming Jean Paul Gaultier the new creative director of Diet Coke, the soda brand unveils new bottle designs and a campaign featuring Gaultier’s signature flair.

The advertisements photographed by Stephane Sednaoui feature bottles with nautical stripes and corset silhouettes for a play on the night and day theme.

Check out the commercial and more ad images below.

While more accustomed to designing high-end collaborations like champagne packaging for Piper-Heidsieck, Jean Paul Gaultier is going for more mass market appeal by becoming the latest designer to collaborate with Diet Coke.

The French creator has been named the beverage’s European creative director and is appearing in a series of short films for the brand.

As well as signing on to design bottles and cans, Gaultier will also have input on online content and retail concepts for 2012.

Jean Paul Gaultier has collaborated with Champagne brand Piper-Heidsieck on two new bottles – Black Cancan Millésime 2000 and the Piper-Heidsieck French Cancan.

The Cabaret-inspired French Cancan bottle is dressed in black latex, fishnets and ruby masquerade mask at the neck.

The Black Cancan Millésime 2000′s adornments include a Swarovski Crystallized stocking, a studded collar of diamond-cut crystals, and a JPG seal.

Jean Paul Gaultier has designed a 1-ounce gold bar for French gold investment company CPoR Devises, WWD reports.

The gold bar features a JPG-designed heart with his name written across it. Currently, one ounce of gold is valued at $1,680.00.

French fashion designer Jean Paul Gaultier and luxury frame designer Alain Mikli have teamed up to create a stunning collection of glasses that will dazzle you!

The pair teamed up to create 20 models in three colours, with the added bonus of comfort and high-tech design.

Geeky, butterfly or round…sunglasses or corrective lenses…for men or women…everyone will find the pair they need to see and be seen.