Tokyo’s fashion stores slowly reopen

Ginza area Tokyo 468x351 Tokyos fashion stores slowly reopen

According to local and international media, Tokyo‘s fashion business is gradually getting back to usual.

After the earthquake hit Japan on March 11, many brands including Louis Vuitton, Prada, and Cartier acted to bring some of their executive staff back to their home countries and closed local boutiques.

News outlets including WWD and Racked now confirm that on March 22, Louis Vuitton, Gucci, Dior, Chanel, and Forever 21 reopened their doors in the capital.
continued Tokyos fashion stores slowly reopen

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Vertu launches new Kissho Collection

vertu signature kissho collection 468x393 Vertu launches new Kissho Collection

Vertu is to unveil its new Signature Kissho Collection inspired by Japanese culture to mark the first anniversary of the Vertu Ginza flagship store in Tokyo.

The new collection will feature handsets adorned with the makie Japanese lacquer technique and designed by Japenese lacquerware artist Kazumi Murose.
continued Vertu launches new Kissho Collection

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Legendary Ginza district loses some of its lustre

tokyo ginza Legendary Ginza district loses some of its lustre

All along what has for decades been Japan’s most fashionable and up-market shopping street, the luxury brands are moving out to be replaced by cheap chic.

As the country struggles to raise itself out of the global economic downturn, companies such as LV and Gucci are downsizing or leaving Ginza, their former properties quickly snapped up by the growing trend of “fast fashion” houses.

Now the throngs that still visit the district are shopping with a vengeance at places where their cash goes a little further; Uniqlo, Abercrombie & Fitch, H&M from Sweden and the Spanish chain Zara have all opened stores within the last year.
continued Legendary Ginza district loses some of its lustre

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Hermes Window Display Illusion

tokujin yoshioka hermes window display 468x331 Hermes Window Display Illusion

Japanese designer Tokujin Yoshioka has a new installation set up within Maison Hermes in Japan.

Based off a window display he presented in 2004, this new set up features a restructured design with an appearance by a famed Japanese actress.

The window is designed with an image of woman projected on to a monitor. The scarf softly sways in the air in response to the woman’s blow.
continued Hermes Window Display Illusion

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New Armani Flagship Store Tokyo

giorgioarmaniroppongihills 468x273 New Armani Flagship Store Tokyo

Giorgio Armani has recently opened a huge new store near Louis Vuitton over Roppongi Hills with limited edition commemorative items and a lineup of the latest from this fashion icon.

The interior of the new store was deisgned by Armani himself and includes walls of glass, granite floors and a three VIP lounges for those gentleman that need some personal assistance.
continued New Armani Flagship Store Tokyo

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Mauboussin Gives Away Free Diamonds in Tokyo

mauboussin diamond 468x398 Mauboussin Gives Away Free Diamonds in Tokyo

French jeweler Mauboussin gave away 5,000 tiny diamonds as part of a promotion in Tokyo on Monday. The tiny diamonds were 0.1 carat diamonds worth about $50.

Mauboussin’s flagship Japan store opened in Ginza
, one of the most expensive pieces of real estate in Japan, in February.

But the store had often been empty because its name, though associated with international celebrities, isn’t widely recognized among Japanese.

mauboussin 468x372 Mauboussin Gives Away Free Diamonds in Tokyo
continued Mauboussin Gives Away Free Diamonds in Tokyo

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