Hublot has joined the stream of limited edition models by issuing its new F1 King Power Interlagos watch.

This marks the second new Hublot F1 watch unveiled this month and the eighth model overall for the Hublot F1 collection.

It is dedicated to the Formula 1 Grande Premio Petrobras do Brasil 2011 competition, the last Grand Prix of this season’s Formula One World Championship.

Infiniti has released the first picture of a new concept vehicle designed in collaboration with Formula 1 driver Sebastien Vettel.

The brand remains tight-lipped about the rest of the model, which appears to be based on the Infiniti FX Crossover and will be fully unveiled by Vettel himself at the Frankfurt Motor Show this September.

The picture shows a more raked appearance for the five-door crossover, with a redesigned front grill and bumper and a prominent trailing roof spoiler.

Lotus F1 boss Tony Fernandes said he will auction off seats on an AirAsia flight where Virgin boss Richard Branson will dress up as a ‘stewardess’.

The two airline bosses placed a bet at the beginning of the 2010 Formula One championship, agreeing that the one whose Formula One team lost would serve as a “stewardess” on the winner’s airline.

Although both teams completed the season with zero points on Sunday, Lotus were placed ahead of Branson’s Virgin Racing in the rankings by virtue of their better race finishing positions.

This lightweight, 650-kilogram F1-inspired car is a new limited edition offering from Lotus.

The Lotus Exos Type 125 will be produced in a series of just 25 units, with some published reports suggesting a million euro pricetag.

The car is built using a carbon fiber monocoque chassis and uses a wide front wing and a narrow rear one (just like the 2009 season F1 cars).

Steinmetz, the Geneva Switzerland based diamond company, have signed a deal with McLaren to show off their spectacular jewels.

In previous years at Monaco, McLaren’s drivers have had their initials encrusted onto their helmets with diamonds, but Steinmetz have opted for a more hands on approach for the 2010 showpiece event.

Hamilton will have the number ‘08′ and Button ‘09′ in diamonds on their steering wheels to celebrate the drivers recent victories in Monaco in 2008 and 2009.

Hublot and Formula 1 have announced their partnership with Hublot becoming the official watchmaker for Formula 1.

The start of the multi-year deal for Hublot will be marked with the brand-new F1 King model watch, a limited edition of the company’s King Power model.

Maintaining the popular large case sizing which has become synonymous with Hublot, the F1 King comes in a matte black aesthetic with ceramic case and subtle nods to F1 set against the background of the watch’s face.

The Hublot F1 King will be released in a limited run of 500 watches with each watch numbered between 01/500 to 500/500.