Jennifer Lopez is featured in the Italian automaker’s first commercial for the all-new 2012 Fiat 500 by Gucci.

The commercial, titled “Elegance,” is voiced-over by Lopez and highlights the Fiat 500 by Gucci limited edition, as Lopez drives through the streets of New York City.

The commercial parallels Chrysler Group LLC’s “Imported from Detroit” campaign, and is the third television ad Fiat has released starring Lopez.

The high-performance Fiat 500 Abarth will debut in the US for the first time at the Los Angeles Auto Show, Chrysler has confirmed.

The long-awaited model by Abarth, a high-performance subbrand of Chrysler-owner Fiat, will likely line up alongside its little brother at US dealers from next year.

The Fiat 500 Abarth will use a 1.4-liter Turbo Engine, along with specially-tuned suspension and brake systems and ‘race-inspired design and technology features.’

Fiat today took the wraps off of its latest co-branding project, the Fiat 500 by Gucci that will be showcased at next week’s Geneva Salon.

The car is customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile and is available in just black or white.

Both cars are garnished with Gucci’s signature green-red-green stripe, which runs along the entire perimeter and links the exterior to the interior.

Commissioned by a mysterious Chinese client, Italian styling house Fenice Milano has teamed up with exclusive gadget designers Stuart Hughes to create the 500,000 Euro ‘Fiat 500C La Dolce Vita Gold and Diamonds 200hp’.

The interior of the Fenice Fiat 500 Convertible Abarth has been decked out with teak inserts, special leather and diamonds.

The console is embellished with a gold framed instrument panel and teak and 24K gold inserts dashboard, whose profiles are hand-shaped by FM’s artisans.

Fenice Milano are the latest tuners to have succumbed to the beauty of the Fiat 500. The tuners have taken the top variant of drop top vehicle which released earlier this year and given it an Italian touch.

Intersection Magazine work together with French streetwear label Hype Means Nothing to customize Fiat’s compact 500 model.