Sustainable fashion brand People Tree has released its ad campaign starring actress Emma Watson.

Watson, who also collaborated on the design process of the collection, said in a statement:

“I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”

Harry Potter star Emma Watson is back as the face of Burberry Prorsum’s Spring/Summer 2010 advertising campaign

The energy of the images and the dynamic cast reflect the different attitudes and expressions of the Burberry guy and girl.

“We’ve worked again with Emma Watson who has a classic, effortless beauty and is incredibly talented” says Christopher Bailey, Burberry Chief Creative Officer.

After weeks of speculation, Emma Watson has finally been unveiled as the new face of Burberry.

Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has landed.

The campaign was shot by Mario Testino near Burberry’s new headquarters not far from Westminster Abbey, and shows true British weather (grey and cold) whilst Emma poses with several male models.