British luxury retailer Alfred Dunhill will open its third overseas restaurant in Dubai’s Jumeirah Emirates Towers in early 2012.

The launch of Alfie’s Restaurant and Lounge is scheduled for January 2012, to coincide with the opening of the new Dunhill fashion store in the same location.

The Dubai restaurant will be Dunhill’s first in the Middle East and its third worldwide, following in the footsteps of existing venues in Shanghai and Hong Kong.

To celebrate the birth of the new Jaguar C-X75 Alfred Dunhill have filmed a short movie that links its inception to the legendary 1960’s icon – the Jaguar XJ13.

Produced to celebrate 75 years of Jaguar, the C-X75, is an example of state of the art thinking and engineering.

It is propelled by a combination of four electric generators, two jet turbines and a diesel engine making it very fast and extremely efficient.

Dunhill and Aurasma have collaborated to create a revolutionary digital experience, spearheading the creativity of augmented reality in the work of luxury and retail.

Alfred Dunhill have applied Aurasma technology to literally bring their Autumn Winter 2011 Voice campaign alive through your Smartphone or tablet.

This technology, when focussed on a flat image from the campaign transforms it into a moving image and a transactional platform. View the technology in action below!

The most secure wallet ever, the Dunhill Biometroc Wallet. This wallet is secured with a biometric fingerprint reader, ensuring that only you can open it

It can be linked via Bluetooth to the owner’s mobile phone – sounding an alarm if the two are separated by more than 5 metres!

This provides a brilliant warning if either the phone or wallet is stolen or misplaced.

For Spring Summer 2011, Alfred Dunhill presents a change in communication direction focused on celebrating brilliance.

Recognised achievement is the ultimate masculine aspiration and can only ever be attained through skill, intelligence, drive and the ability to be extraordinary.

The casting for Voice paid no regard to age, look, status or trend – only achievement. Voice is an honest and elegant portfolio of British men.

British men’s luxury brand Alfred Dunhill is to launch a series of vacations, it announced October 4.

Dunhill has teamed up with luxury travel firm Black Tomato to produce a series of “classic journeys” based around the concepts of exploration and adventure.

The tours are inspired by the 1930 overland journey of Clement Court, a manager of Dunhill’s Paris rue de la Paix store, which took him overland from Europe to Japan in service of the brand.

The luxury packages are priced from £2,825 and allow guests to explore some of the destinations that Court explored, such as Paris, Moscow, Mongolia and Japan.