February 11th, 2009
New limited-edition bottle and packaging for Calvin Klein CK one and CK be fragrances are now available in travel retail worldwide.
The 100ml collector’s bottle, with portable speaker, is decorated with the “we are one” slogan in handwritten-style script and in a number of languages.
The detachable speaker aims to exemplify the universal language of music. It is compatible with most standard MP3 players.
December 14th, 2008
Architect Joshua Prince-Ramus of Ramus-Ella Architects (REX) created the holiday attraction of the Calvin Klein store on 5th Avenue in New York.
It is a miniature four-storey dwelling complete with a landscaped rooftop. It is a miniature but it is not tiny. It weighs 1,000 pounds and is suspended in the air from steel hangers
The installation was created with Calvin Klein’s consumer image in mind. The stylish installation covers 4 complete floors, with a landscaped rooftop, and was constructed of acrylic sheet, steel, and stretch Spandex.
February 29th, 2008
Gucci, the flagship brand of French luxury group PPR, is the world’s most coveted luxury brand according to a global luxury brands survey by The Nielsen Company.
In the latest survey, one in five global consumers said they would choose to buy Gucci (over any other luxury brand) if money was no option, making the Italian fashion brand that was revived by Tom Ford in the 1990’s the most coveted and aspirational luxury brand in the world today.
Chanel and Calvin Klein tied for second place in Nielsen’s 48-country global online survey that was conducted in November 2007.
