Gareth Pugh for Absolut vodka

ABSOLUT MODE EDITION Gareth Pugh London 468x311 Gareth Pugh for Absolut vodka

Gareth Pugh has collaborated with Absolut Vodka to create a stunning work of design with the Absolut Vodka Mode Edition.

“I am excited to be collaborating with such an iconic brand as Absolut. I wanted to transform the silhouette of the bottle”, said the English fashion designer.

“By means of a custom made collar, created using 3-D mapping, we have produced a miniature version of my ‘Stealth Bomber’ arm pieces from my first collections.”
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Absolut Gustafson

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Pernod Ricard has unveiled Absolut Gustafson at the TFWA in Cannes, a new limited edition for global travel retail.

Absolut Gustafson follows Absolut Flavour of the Tropics and Absolut Watkins as the latest limited edition travel retail exclusive for the vodka brand.

Flavoured, with cherries, strawberries and cardamon and chai notes, the variant has been created in collaboration with Swedish-born, US-based artist Mats Gustafson.
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Absolut Vodka Crystal Pinstripe

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Pernod Ricard launches Absolut Vodka Crystal Pinstripe which is “the most exclusive and luxurious version of [its] iconic Absolut bottle”.

Inspired by the Savile Row pinstripe suit, the bottle has been designed by Swedish designer duo Skogsberg & Smart.

It was hand-blown, hand-cut and hand-engraved in crystal by craftsmen at the Reijmyre glassworks in the Östergötland region in southern Sweden.
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Korean Air and Absolut launch A380 collaboration

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Absolut Vodka has teamed up with Korean Air in a deal that will see the unit launch Absolut bars on ten of the airline’s new Airbus A380s.

The onboard ‘Celestial Bars’ – two in Business Class and one in First Class – will also feature duty free Absolut products to purchase.

The first Korean Air Airbus A380 took off on 17 June. The next four will be delivered by the end of 2011 and an additional five by 2014.
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Absolut Blank Campaign launched in Shanghai

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The Absolut Art Collection Tour is about to make its final stop in Shanghai after touring across Asia Pacific over the past few months.

The Absolut Art Collection, a celebration of art, creativity and popular culture, includes works by Andy Warhol, Francesco Clemente, Rosemarie Trockel, Béatrice Cussol and Angus Fairhurst, to name a few.

This will be the last chance to see the collection before it returns to Sweden. The exhibition will run from July 14th to 30th in Longmen Art Projects Shanghai.
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Absolut SF Vodka (San Francisco)

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If the city of San Francisco were to be bottled, it would taste of grape, dragon fruit and papaya — exotic flavors that capture the unique mix of cultures, ethnicities and culinary heritage of a thriving, colorful city.

At least, that’s what one vodka maker thinks.

In the latest edition to a city-series that already includes New Orleans, Los Angeles, Boston, and Brooklyn, Absolut launched a bottle that pays homage to San Francisco’s diversity and culture Tuesday.
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