Amazon flirts with luxury

Jeff Bezos Amazon chief executive

Currently the web’s largest store, online retailer Amazon could be on course to become the latest destination to shop luxury fashion.

“This is a transformative time in fashion and customers, more and more, expect to discover brands from all across the spectrum online,” said Cathy Beaudoin, president of Amazon’s fashion division.

However, industry players are not so convinced. “Amazon will never sell Louis Vuitton, because we are the only ones that sell it,” said Louis Vuitton CE Yves Carvelle.

“This is a model of direct control thay we pioneered, and I think long term it is the direction that most luxury ecommerce will take.”

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