Actress Julianne Moore will appear in BVLGARI’s Spring Summer 2010 jewelry and watch advertising campaign.

The campaign, scheduled to debut in February 2010, marks a new artistic direction for BVLGARI:

Rather than focusing on individual product categories, the ads will depict a lifestyle that they are calling Eccentric Charisma.

Each image features items from several of BVLGARI’s jewelry, watches and accessories collections.

Mert Alas and Marcus Piggot photographed the campaign at Tony Duquette’s magnificent DAWNRIDGE house in Beverly Hills.

Moore is shown lounging about in an exotic and opulent salon decorated in rich brocades, sumptuous jewel tone satins and plush peacock feathers.

Julia von Boehm styled Moore to appear mysterious, luminous and sophisticated.

She wears 115 carat Colombian teardrop emerald earrings and Serpenti snake bracelets coiled around her wrists.

She clutches BVLGARI’s new Chandra (Sanskrit for “moon”) bag in chestnut and Prussian blue leather.