Sir Richard Branson’s Virgin brand has announced its first hotel location in Chicago.
The long-awaited Virgin Hotels name, expected to tie in with existing Virgin travel offers such as Virgin Atlantic and Virgin America, has purchased the Old Dearborn Bank Building, a 27-storey structure and Chicago landmark.
Designed in 1928, the Art Deco building is currently used as office space, but will be converted to a hotel and reopened in 2013 as the Virgin Hotel Chicago.
Virgin said in a statement that the property “has significant historic and architectural features that will be restored and recreated” — it is expected that the hotel will boast 250 guest rooms.
Further properties in the pipeline include Los Angeles, Miami, New York, San Francisco, Washington DC, and London, the firm said.