Marriott has announced five new locations for its luxury boutique brand Edition, promising to have properties on three continents by 2015.
Edition’s line of upscale, contemporary design hotels, which Marriott developed with hotelier Ian Schrager, will soon move into New York, Bangkok, Abu Dhabi, Los Angeles, and Gurgaon, India, the hotel firm said January 19.
The Edition brand currently consists of a single property in Istanbul, after Marriott was ousted from the first outlet in Waikiki after a disagreement with the management.
However, Marriott now appears to be strongly backing the brand, announcing a new location in the center of New York at the landmark Clock Tower building, once the world’s tallest, at 5 Madison Avenue.
Refurbishment of the iconic building will begin later this year and the hotel should be open by 2015, Marriott said.
The Bangkok Edition is slated to be in one of the city’s tallest buildings, while the Abu Dhabi property will be part of the Al Bateen Harbor complex, in the Abu Dhabi Marina.
A London outpost, a revamp of the former Berners Hotel in Fitzrovia, will open next year, Marriott confirmed.