This autumn, British accessory brand Jimmy Choo will bring its international glamour and covetable shoes and bags to selected H&M stores.
The collection will be available from November 14 in around 200 stores across the world.
It is the first time that H&M is collaborating with an accessories brand, and to celebrate Jimmy Choo will extend its design vision for this collection to women’s clothing to complement the accessories.
Further exciting news is that this collaboration includes a men’s collection of shoes, bags and accessories.
Malaysia-born Jimmy Choo became known to many through cosmopolitan U.S. television series Sex and the City, in which Jimmy Choo’s stilettos were among lead character Carrie’s favourites.
Other fashion greats that have collaborated with H&M include Karl Lagerfeld, Viktor & Rolf, Roberto Cavalli, Stella McCartney and Comme des Garcons founder Rei Kawakubo.
Their launches have generated frenzied scenes as shoppers sought to buy chic designs at cut-rate prices, and some collections have sold out within minutes.