First campaign image for Saint Laurent Paris

Saint Laurent Paris ad campaign

Saint Laurent Paris — the brand formerly known as Yves Saint Laurent — has offered a photographic glimpse of its upcoming campaign on the social networks.

The picture was taken by none other than the house’s artistic director, Hedi Slimane, who shot the campaign in black and white.

Making reference to two other passions of his, photography and music, Hedi Slimane shot Christopher Owens, who sings in the band Girls.

The first picture of a series of 15 acts as a teaser for the upcoming official Saint Laurent Paris campaign, which is set to be fully revealed in December.