Baume & Mercier is currently holding a competition via its Facebook page to give its fans a rare chance to attend the prestigious Salon International de la Haute Horlogerie (SIHH) in Geneva, Switzerland.

“This is a gift to our fans at the occasion of Baume & Mercier’s 180th anniversary. We couldn’t celebrate it without them,” said CEO Alain Zimmermann.

Two lucky contestants will be chosen as Baume & Mercier’s “very special reporters” to cover the industry professionals-only SIHH trade show this January.

Fans must send in an original video, clocking in at under a minute, explaining their passion for the brand and why they would make the ideal candidate.

Baume & Mercier will shortlist five candidates from which two will be chosen directly by the company’s Facebook community of 76,297 fans.

The two designated ambassadors will win a trip to Switzerland from January 17-18, 2011 to attend the Salon International de la Haute Horlogerie, all expenses paid (including round-trip airfare, one night’s stay at a 4-star hotel, and meals).

The competition is open to all international residents who have reached the age of legal consent.

Video entries will be accepted via Baume & Mercier’s Facebook fan page through November 30. On December 14, Zimmermann himself will introduce the two “very special reporters.”

AFPrelaxnews - Click here to enter Baume & Mercier’s contest.