Louis Vuitton has confirmed its entrance into the realm of fragrance, with master perfumer Jacques Cavallier-Belletrud heading up the scent development.
The news is significant considering the French fashion house has not marketed any perfumes since the 1920s and ’30s.
It signals another expansion following the brand’s ventures into watches in 2002, fine jewelry in 2004 and eyewear in 2005.
Cavallier-Belletrud has officially started work with the brand, although there is not yet a date for release as the perfumer will be taking his time to find the perfect scents.
Cavallier-Belletrud “is said to be a specialist in using natural, raw materials,” while Louis Vuitton “has recently been investigating rare, almost-extinct flowers in France.”
The upcoming fragrance will eventually be distributed exclusively in Louis Vuitton’s 461 boutiques worldwide.
Cavallier-Belletrud’s past work includes L’Eau d’Issey, Dior Addict, Poeme by Lancôme and Stella by Stella McCartney.